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Best online bookmakers sites in Kenya


Over the last decade, the sports betting industry has been undergoing rapid development in Kenya. This country, with its population surpassing 50 million, a significant portion of which is closely associated with and regularly interested in sports.

Legislation for the gambling sector began to be developed in the 2010s, and by 2013 the first license for a betting company was issued. Today, the list of online bookmakers, which have already undergone the legalization process, includes more than a dozen companies. The number would have been significantly higher, but additional checks were carried out in 2019, as a result of which some licenses were revoked.

The situation with international brands that have not received a local license is interesting as well. On the one hand, their activity in Kenya is not permitted by law, but at the same time, there are no restrictions or persecutions from local authorities.

List of legal bookmakers

The following companies have undergone the licensing process in Kenya and have a fully legal status:

  • Betika;
  • Odibets;
  • Mozzart;
  • SportyBet;
  • Betway;
  • Bangbet;
  • 22Bet;
  • Sahara Games;
  • KwikBet;
  • mCheza;
  • Betpawa;
  • Betlion.

What to look for when choosing a bookmaker

There are quite a few opportunities for sports betting online in Kenya. It can be challenging for inexperienced users to choose and form their shortlist of best bookmakers in Kenya. We certainly won’t make the choice for you. However, we can provide a list of factors that you should pay attention to in the first place:

  • It is strongly recommended to work exclusively with legal companies. In this case, you will be fully protected by the respective government agencies in any disputes. Another important point – only legal bookmakers can guarantee full safety and anonymity of your personal data;
  • Line depth and betting options. The more events available for betting, the higher the probability of finding something interesting and attractive. The same scheme works with the number of available betting options;
  • Odds and margin level. The higher the odds, the more you can win when placing the same amount on the same outcome;
  • Variety of payment methods. Since you will need to deposit and withdraw funds, it is advisable to choose a company that works with the maximum number of payment systems. Also, pay attention to the commission from the operators;
  • Welcome bonus and promotions for registered users. Almost every bookmaker offers a reward for registration to its new clients. Pay attention not only to the size of the bonus but also to the conditions for wagering it. Betting will also be much more exciting if the bookmaker conducts additional irregular promotions for already registered bettors.

Benefits of our ranking

Choosing bookmakers sites where you can place bets online is quite a responsible task. All users aim to find a company with which they would want to have a long-term relationship. Our ranking can help with this, boasting a number of unique advantages and features:

  • Up-to-date information. We regularly monitor all legal bookmakers and instantly update the data listed on our site;
  • Personal experience of cooperation with bookmakers. The information that we publish on the site is not just taken from the official resources of the betting companies, but is also thoroughly checked. It just so happens that we don’t take things at face value, we check everything in practice;
  • Comprehensive analysis. When compiling the ranking, we take into account a very large number of factors. Each of them has its own priority, which allows us to get a maximally fair picture;
  • Dynamic ranking. Thanks to data updating, the leaders of the ranking often replace each other.

TOP 3 Legal Betting companies in Kenya

As of today, the top three best online bookmakers in Kenya are as follows:

  1. Betika – a Kenyan company that is exclusively focused on the local market. It is the undisputed leader in terms of online betting volumes. According to information from open sources, the company’s website is visited by about 2.5 million bettors every day (which is approximately 75% of the entire audience of betting companies).
  2. Odibets – another exclusively Kenyan bookmaker. Its main feature is a very wide live line. Also, the large number of promotions and bonus offers available for both newcomers and registered users can’t be ignored.
  3. Bangbet – an international legal betting company that has four local offices in different African countries, including Kenya. Among the advantages of the company are high odds and a generous bonus program.